{"id":5756,"date":"2026-11-04T19:19:08","date_gmt":"2026-11-04T22:19:08","guid":{"rendered":"https:\/\/gazetapernambucana.com\/?p=5756"},"modified":"2026-11-04T19:19:08","modified_gmt":"2026-11-04T22:19:08","slug":"justica-proibe-meta-de-exigir-conteudo-jornalistico-para-treinar-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/gazetapernambucana.com\/?p=5756","title":{"rendered":"Justi\u00e7a pro\u00edbe Meta de exigir conte\u00fado jornal\u00edstico para treinar intelig\u00eancia artificial"},"content":{"rendered":"<p class=\"pn-subtitle\"><strong>Decis\u00e3o beneficia ve\u00edculos de comunica\u00e7\u00e3o e estabelece multa de R$ 1 milh\u00e3o por dia caso a empresa imponha restri\u00e7\u00f5es a quem n\u00e3o autorizar o uso de suas publica\u00e7\u00f5es.<\/strong><\/p>\n<div class=\"pn-content\">\n<p class=\"wp-block-paragraph\">O uso de reportagens, fotografias e v\u00eddeos jornal\u00edsticos para alimentar sistemas de intelig\u00eancia artificial tornou-se alvo de uma disputa judicial envolvendo a Meta e tr\u00eas das principais entidades representativas da imprensa brasileira. Uma decis\u00e3o liminar da Justi\u00e7a de S\u00e3o Paulo imp\u00f4s limites \u00e0s exig\u00eancias da gigante da tecnologia e garantiu a continuidade dos servi\u00e7os oferecidos aos ve\u00edculos de comunica\u00e7\u00e3o que rejeitarem as novas condi\u00e7\u00f5es.<\/p>\n<p class=\"wp-block-paragraph\">A medida foi determinada pelo juiz Guilherme Madeira Dezem, da 44\u00aa Vara C\u00edvel de S\u00e3o Paulo, ap\u00f3s uma a\u00e7\u00e3o apresentada pela Associa\u00e7\u00e3o Nacional de Jornais (ANJ), Associa\u00e7\u00e3o Brasileira de Emissoras de R\u00e1dio e Televis\u00e3o (ABERT) e Associa\u00e7\u00e3o Nacional de Editores de Revistas (ANER).<\/p>\n<p class=\"wp-block-paragraph\">O conflito surgiu depois que a Meta, respons\u00e1vel pelo Facebook, Instagram, WhatsApp e Threads, modificou suas regras comerciais para permitir a utiliza\u00e7\u00e3o de conte\u00fados produzidos por empresas jornal\u00edsticas no desenvolvimento e aprimoramento de ferramentas de intelig\u00eancia artificial. As altera\u00e7\u00f5es estavam previstas para entrar em vigor no pr\u00f3ximo dia 20 de novembro.<\/p>\n<p class=\"wp-block-paragraph\">Na pr\u00e1tica, as novas condi\u00e7\u00f5es exigiriam que os ve\u00edculos autorizassem mecanismos automatizados da plataforma a coletar e processar materiais publicados em seus pr\u00f3prios sites. O acesso abrangeria textos, imagens e produ\u00e7\u00f5es audiovisuais, que poderiam ser armazenados e analisados para treinamento de sistemas tecnol\u00f3gicos.<\/p>\n<p class=\"wp-block-paragraph\">A exig\u00eancia provocou rea\u00e7\u00e3o das entidades do setor, que questionaram a possibilidade de empresas jornal\u00edsticas ficarem sujeitas a limita\u00e7\u00f5es nas redes sociais caso n\u00e3o concordassem com a utiliza\u00e7\u00e3o de seu patrim\u00f4nio editorial.<\/p>\n<p class=\"wp-block-paragraph\">Com a liminar, a Meta dever\u00e1 preservar o funcionamento das p\u00e1ginas, contas e ferramentas utilizadas pelos ve\u00edculos de comunica\u00e7\u00e3o, independentemente da autoriza\u00e7\u00e3o para aproveitamento de seus conte\u00fados. A empresa tamb\u00e9m n\u00e3o poder\u00e1 aplicar penalidades ou bloqueios motivados pela recusa das novas regras.<\/p>\n<p class=\"wp-block-paragraph\"><strong>O descumprimento da determina\u00e7\u00e3o poder\u00e1 resultar em multa di\u00e1ria de R$ 1 milh\u00e3o, at\u00e9 o limite de R$ 100 milh\u00f5es.<\/strong> Ao justificar a penalidade, o magistrado considerou o hist\u00f3rico de resist\u00eancia da empresa ao cumprimento de determina\u00e7\u00f5es judiciais em outros processos.<\/p>\n<p class=\"wp-block-paragraph\">Para ANJ, ABERT e ANER, a decis\u00e3o representa um avan\u00e7o na prote\u00e7\u00e3o dos direitos autorais e na defesa da atividade jornal\u00edstica diante da expans\u00e3o das tecnologias de intelig\u00eancia artificial. As associa\u00e7\u00f5es argumentam que a produ\u00e7\u00e3o profissional de not\u00edcias envolve investimentos e estruturas que precisam ser respeitados pelas plataformas digitais.<\/p>\n<p class=\"wp-block-paragraph\">As entidades tamb\u00e9m chamaram aten\u00e7\u00e3o para a diferen\u00e7a de poder econ\u00f4mico entre as grandes empresas de tecnologia e os respons\u00e1veis pela produ\u00e7\u00e3o de informa\u00e7\u00e3o. Na avalia\u00e7\u00e3o das organiza\u00e7\u00f5es, permitir a explora\u00e7\u00e3o de conte\u00fados jornal\u00edsticos sem autoriza\u00e7\u00e3o pode comprometer a sustentabilidade financeira dos ve\u00edculos.<\/p>\n<p class=\"wp-block-paragraph\">A decis\u00e3o tem car\u00e1ter liminar e, portanto, n\u00e3o representa o encerramento definitivo da disputa judicial. At\u00e9 o momento das informa\u00e7\u00f5es divulgadas, a Meta n\u00e3o havia apresentado manifesta\u00e7\u00e3o sobre a determina\u00e7\u00e3o.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Decis\u00e3o beneficia ve\u00edculos de comunica\u00e7\u00e3o e estabelece multa de R$ 1 milh\u00e3o por dia caso a empresa imponha restri\u00e7\u00f5es a quem n\u00e3o autorizar o uso de suas publica\u00e7\u00f5es. O uso de reportagens, fotografias e v\u00eddeos jornal\u00edsticos para alimentar sistemas de intelig\u00eancia artificial tornou-se alvo de uma disputa judicial envolvendo a Meta e tr\u00eas das principais [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[37,1],"tags":[],"class_list":["post-5756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-https-gazetapernambucana-com-page_id212","category-https-gazetapernambucana-com-page_id225"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Justi\u00e7a pro\u00edbe Meta de exigir conte\u00fado jornal\u00edstico para treinar intelig\u00eancia artificial -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gazetapernambucana.com\/?p=5756\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Justi\u00e7a pro\u00edbe Meta de exigir conte\u00fado jornal\u00edstico para treinar intelig\u00eancia artificial -\" \/>\n<meta property=\"og:description\" content=\"Decis\u00e3o beneficia ve\u00edculos de comunica\u00e7\u00e3o e estabelece multa de R$ 1 milh\u00e3o por dia caso a empresa imponha restri\u00e7\u00f5es a quem n\u00e3o autorizar o uso de suas publica\u00e7\u00f5es. 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