{"id":3519,"date":"2026-05-09T16:03:53","date_gmt":"2026-05-09T19:03:53","guid":{"rendered":"https:\/\/gazetapernambucana.com\/?p=3519"},"modified":"2026-05-09T16:03:53","modified_gmt":"2026-05-09T19:03:53","slug":"tse-endurece-regras-para-uso-de-ia-nas-eleicoes","status":"publish","type":"post","link":"https:\/\/gazetapernambucana.com\/?p=3519","title":{"rendered":"TSE endurece regras para uso de IA nas elei\u00e7\u00f5es"},"content":{"rendered":"<header class=\"bc-hero\">\n<div class=\"container bc-hero-inner\"><\/div>\n<\/header>\n<div class=\"bc-body\">\n<div class=\"container bc-body-grid\">\n<div class=\"bc-body-main\">\n<div class=\"bc-content entry-content\">\n<figure class=\"wp-block-image size-large\"><figcaption class=\"wp-element-caption\">Foto: Luiz Roberto<\/figcaption><\/figure>\n<p>O avan\u00e7o da intelig\u00eancia artificial nas elei\u00e7\u00f5es tem ampliado o debate sobre a \u00e9tica nas campanhas pol\u00edticas e preocupado muitos eleitores. O uso de ferramentas capazes de gerar textos, imagens, v\u00eddeos e simular comportamentos em redes sociais levanta quest\u00f5es sobre transpar\u00eancia, veracidade das informa\u00e7\u00f5es e manipula\u00e7\u00e3o do eleitor.<\/p>\n<p>Entre as pr\u00e1ticas mais sens\u00edveis est\u00e3o os deepfakes e as redes automatizadas de perfis, que podem distorcer a percep\u00e7\u00e3o do debate p\u00fablico e influenciar indevidamente a opini\u00e3o dos eleitores. Nesse assunto, tamb\u00e9m entra em debate a responsabilidade de candidatos, partidos e tamb\u00e9m das plataformas digitais em rela\u00e7\u00e3o ao uso dessas ferramentas.<\/p>\n<p>Nesse cen\u00e1rio, o principal ponto em discuss\u00e3o \u00e9 \u00e9tico, como garantir que a inova\u00e7\u00e3o n\u00e3o seja usada para manipular o eleitor ou distorcer a disputa eleitoral. Diante disso, no Brasil, o Tribunal Superior Eleitoral (TSE) aprovou altera\u00e7\u00f5es na resolu\u00e7\u00e3o que trata da propaganda eleitoral, com o objetivo de regulamentar o uso de intelig\u00eancia artificial por candidatos, partidos e provedores de internet.<\/p>\n<p>A medida busca coibir a dissemina\u00e7\u00e3o de conte\u00fados manipulados ou fabricados, al\u00e9m de estabelecer regras espec\u00edficas para o uso de deepfakes durante o per\u00edodo de campanha. Um dos principais pontos da regula\u00e7\u00e3o \u00e9 a obrigatoriedade de informar quando uma propaganda estiver usando conte\u00fado criado por intelig\u00eancia artificial. A informa\u00e7\u00e3o deve ser apresentada de modo expl\u00edcito, destacado e acess\u00edvel. A regra vale para conte\u00fados em texto, \u00e1udio, v\u00eddeos e imagens.<\/p>\n<p>Al\u00e9m disso, tamb\u00e9m est\u00e1 proibida a publica\u00e7\u00e3o e republica\u00e7\u00e3o, de forma gratuita ou atrav\u00e9s de impulsionamento pago, de conte\u00fados novos produzidos ou alterados por IA no intervalo entre as 72 horas anteriores ao pleito e as 24 horas posteriores \u00e0s elei\u00e7\u00f5es.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Foto: Luiz Roberto O avan\u00e7o da intelig\u00eancia artificial nas elei\u00e7\u00f5es tem ampliado o debate sobre a \u00e9tica nas campanhas pol\u00edticas e preocupado muitos eleitores. O uso de ferramentas capazes de gerar textos, imagens, v\u00eddeos e simular comportamentos em redes sociais levanta quest\u00f5es sobre transpar\u00eancia, veracidade das informa\u00e7\u00f5es e manipula\u00e7\u00e3o do eleitor. Entre as pr\u00e1ticas mais [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[37,1,65],"tags":[],"class_list":["post-3519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-https-gazetapernambucana-com-page_id212","category-https-gazetapernambucana-com-page_id225","category-politica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TSE endurece regras para uso de IA nas elei\u00e7\u00f5es -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gazetapernambucana.com\/?p=3519\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TSE endurece regras para uso de IA nas elei\u00e7\u00f5es -\" \/>\n<meta property=\"og:description\" content=\"Foto: Luiz Roberto O avan\u00e7o da intelig\u00eancia artificial nas elei\u00e7\u00f5es tem ampliado o debate sobre a \u00e9tica nas campanhas pol\u00edticas e preocupado muitos eleitores. 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