{"id":1893,"date":"2025-10-06T22:55:07","date_gmt":"2025-10-07T01:55:07","guid":{"rendered":"https:\/\/gazetapernambucana.com\/?p=1893"},"modified":"2025-10-06T22:55:47","modified_gmt":"2025-10-07T01:55:47","slug":"governo-lula-gasta-r-84-mi-em-30-dias-com-anuncios-nas-redes-e-eleva-gastos-em-360","status":"publish","type":"post","link":"https:\/\/gazetapernambucana.com\/?p=1893","title":{"rendered":"Governo Lula gasta R$ 8,4 mi em 30 dias com an\u00fancios nas redes e eleva gastos em 360%"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1894\" src=\"http:\/\/gazetapernambucana.com\/wp-content\/uploads\/2025\/10\/lula-sidonio-palmeira_ec0040-300x168.webp\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/gazetapernambucana.com\/wp-content\/uploads\/2025\/10\/lula-sidonio-palmeira_ec0040-300x168.webp 300w, https:\/\/gazetapernambucana.com\/wp-content\/uploads\/2025\/10\/lula-sidonio-palmeira_ec0040-768x431.webp 768w, https:\/\/gazetapernambucana.com\/wp-content\/uploads\/2025\/10\/lula-sidonio-palmeira_ec0040.webp 899w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u00a0 O governo do presidente Luiz In\u00e1cio Lula da Silva elevou em 360% os gastos com impulsionamento de publica\u00e7\u00f5es nas redes sociais no \u00faltimo m\u00eas, somando R$ 8,4 milh\u00f5es, uma m\u00e9dia de R$ 283 mil por dia.<\/p>\n<p>Segundo levantamento da GloboNews com dados da Meta, empresa que controla Facebook e Instagram, o principal tema impulsionado foi o projeto que amplia a isen\u00e7\u00e3o do Imposto de Renda para quem ganha at\u00e9 R$ 5 mil, aprovado na quarta (1\u00ba).<\/p>\n<p>Para efeito de compara\u00e7\u00e3o, nos 60 dias anteriores, haviam sido desembolsados R$ 4,7 milh\u00f5es, m\u00e9dia de R$ 77 mil di\u00e1rios. Segundo a reportagem do G1, o perfil do Governo Federal \u00e9 atualmente o maior contratante de servi\u00e7os de impulsionamento pol\u00edtico nas plataformas da Meta.<\/p>\n<p>A estrat\u00e9gia da equipe do ministro-chefe da Secretaria de Comunica\u00e7\u00e3o Social, Sid\u00f4nio Palmeira, tem sido apostar em formatos curtos, bem-humorados e de f\u00e1cil engajamento.<\/p>\n<p>Segundo publica\u00e7\u00e3o recente do pr\u00f3prio governo, a conta oficial no Instagram ganhou 1,2 milh\u00e3o de novos seguidores, alcan\u00e7ando atualmente 2,9 milh\u00f5es. Al\u00e9m da isen\u00e7\u00e3o do Imposto de Renda, temas como a valoriza\u00e7\u00e3o do PIX e do SUS, a sa\u00edda do Brasil do Mapa da Fome e o programa Luz do Povo tamb\u00e9m t\u00eam ganhado destaque nas campanhas digitais do Pal\u00e1cio do Planalto.<\/p>\n<p>Fonte: InfoMoney.<\/p>\n<p>Foto: Ricardo Stuckert\/PR<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 O governo do presidente Luiz In\u00e1cio Lula da Silva elevou em 360% os gastos com impulsionamento de publica\u00e7\u00f5es nas redes sociais no \u00faltimo m\u00eas, somando R$ 8,4 milh\u00f5es, uma m\u00e9dia de R$ 283 mil por dia. Segundo levantamento da GloboNews com dados da Meta, empresa que controla Facebook e Instagram, o principal tema impulsionado [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,65],"tags":[],"class_list":["post-1893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-https-gazetapernambucana-com-page_id225","category-politica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Governo Lula gasta R$ 8,4 mi em 30 dias com an\u00fancios nas redes e eleva gastos em 360% -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gazetapernambucana.com\/?p=1893\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Governo Lula gasta R$ 8,4 mi em 30 dias com an\u00fancios nas redes e eleva gastos em 360% -\" \/>\n<meta property=\"og:description\" content=\"\u00a0 O governo do presidente Luiz In\u00e1cio Lula da Silva elevou em 360% os gastos com impulsionamento de publica\u00e7\u00f5es nas redes sociais no \u00faltimo m\u00eas, somando R$ 8,4 milh\u00f5es, uma m\u00e9dia de R$ 283 mil por dia. 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