{"id":1537,"date":"2025-08-21T21:43:01","date_gmt":"2025-08-22T00:43:01","guid":{"rendered":"https:\/\/gazetapernambucana.com\/?p=1537"},"modified":"2025-08-22T02:19:33","modified_gmt":"2025-08-22T05:19:33","slug":"marilia-santos-e-a-vila-mara-do-sertao-quando-o-sonho-vira-referencia-no-turismo-pernambucano-por-flavio-chaves","status":"publish","type":"post","link":"https:\/\/gazetapernambucana.com\/?p=1537","title":{"rendered":"Mar\u00edlia Santos e a Vila Mara do Sert\u00e3o: quando o sonho vira refer\u00eancia no turismo pernambucano. Por Fl\u00e1vio Chaves"},"content":{"rendered":"<p data-start=\"401\" data-end=\"665\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-174501\" src=\"https:\/\/flaviochaves.com.br\/wp-content\/uploads\/2025\/08\/487220352_10237707897299571_8575037283277624914_n-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>\u00a0 \u00a0 <strong data-start=\"149\" data-end=\"168\">Por Fl\u00e1vio Chaves \u2013 Jornalista, poeta, escritor e membro da Academia Pernambucana de Letras. Foi Delegado Federal\/Minc\u00a0 \u2013<\/strong>\u00a0 \u00a0No cora\u00e7\u00e3o do Vale do Catimbau, em Pernambuco, onde a natureza desenha paisagens de tirar o f\u00f4lego e a cultura pulsa em cada canto, nasceu um projeto que est\u00e1 transformando o Sert\u00e3o em refer\u00eancia de turismo e hospitalidade: a Pousada Vila Mara do Sert\u00e3o.<\/p>\n<p data-start=\"667\" data-end=\"996\">\u00c0 frente desse empreendimento est\u00e1 a empres\u00e1ria Mar\u00edlia Santos, uma mulher de vis\u00e3o futurista, criatividade \u00edmpar e carisma cativante. Com experi\u00eancia internacional na hotelaria e esp\u00edrito inovador, ela enxergou no Catimbau mais do que um destino tur\u00edstico: viu um palco perfeito para unir tradi\u00e7\u00e3o, cultura e sofistica\u00e7\u00e3o.<\/p>\n<p data-start=\"998\" data-end=\"1336\">A Vila Mara n\u00e3o \u00e9 apenas um espa\u00e7o de hospedagem, \u00e9 uma experi\u00eancia sensorial completa. Chal\u00e9s aconchegantes, cuidadosamente integrados \u00e0 paisagem sertaneja, oferecem conforto sem perder a ess\u00eancia da rusticidade local. Da varanda, o h\u00f3spede contempla o horizonte infinito do Sert\u00e3o, um convite \u00e0 contempla\u00e7\u00e3o e \u00e0 imers\u00e3o cultural.<\/p>\n<p data-start=\"1338\" data-end=\"1659\">Outro ponto alto \u00e9 a gastronomia. O card\u00e1pio da pousada une sabores tradicionais nordestinos a t\u00e9cnicas internacionais, proporcionando uma experi\u00eancia \u00fanica que desperta os sentidos e eleva o padr\u00e3o gastron\u00f4mico da regi\u00e3o. \u00c9 o Sert\u00e3o apresentado em forma de arte culin\u00e1ria, sofisticado e, ao mesmo tempo, aut\u00eantico.<\/p>\n<h2 data-start=\"1666\" data-end=\"1736\"><strong data-start=\"1669\" data-end=\"1734\">Mar\u00edlia Santos: criatividade e vis\u00e3o que transformam o Sert\u00e3o<\/strong><\/h2>\n<p data-start=\"1738\" data-end=\"1944\">Mais do que uma empres\u00e1ria de sucesso, Mar\u00edlia Santos \u00e9 um exemplo de lideran\u00e7a feminina no Nordeste. Sua trajet\u00f3ria \u00e9 marcada por coragem, inova\u00e7\u00e3o e a capacidade rara de transformar sonhos em realidade.<\/p>\n<p data-start=\"1946\" data-end=\"2356\">Dotada de carisma contagiante e esp\u00edrito vision\u00e1rio, Mar\u00edlia \u00e9 dessas mulheres que inspiram. Sabe unir a for\u00e7a da tradi\u00e7\u00e3o sertaneja com a ousadia de quem n\u00e3o teme o futuro. Em cada detalhe da Vila Mara do Sert\u00e3o est\u00e1 impressa a sua marca: o cuidado est\u00e9tico, a hospitalidade acolhedora, a valoriza\u00e7\u00e3o da cultura local e a ousadia de posicionar o Sert\u00e3o como protagonista no mapa tur\u00edstico do Brasil.<\/p>\n<p data-start=\"2358\" data-end=\"2660\">Sua atua\u00e7\u00e3o vai al\u00e9m da hotelaria. Ao lado dos irm\u00e3os, est\u00e1 \u00e0 frente da Bandeirantes M\u00eddia \u2013 Outdoor, empresa que se destaca pela inova\u00e7\u00e3o no segmento publicit\u00e1rio. Essa versatilidade demonstra sua capacidade de empreender em diferentes setores, sempre com resultados s\u00f3lidos e vis\u00e3o estrat\u00e9gica.<\/p>\n<p data-start=\"2667\" data-end=\"3084\">O impacto econ\u00f4mico e cultural da Vila Mara vai muito al\u00e9m do turismo. O projeto gera empregos, movimenta a economia local e projeta o nome do Vale do Catimbau como um polo de turismo sustent\u00e1vel e de alta qualidade. A iniciativa de Mar\u00edlia Santos \u00e9 tamb\u00e9m um gesto de valoriza\u00e7\u00e3o do Sert\u00e3o, que passa a ser reconhecido n\u00e3o apenas por sua beleza natural, mas como <strong data-start=\"3035\" data-end=\"3081\">t<\/strong>errit\u00f3rio de oportunidades e criatividade.<\/p>\n<p data-start=\"3086\" data-end=\"3281\">Mar\u00edlia Santos n\u00e3o construiu apenas uma pousada: ela ergueu um \u00edcone. Sua trajet\u00f3ria inspira e reafirma que o Sert\u00e3o \u00e9 terra f\u00e9rtil para quem tem coragem, vis\u00e3o e amor pela pr\u00f3pria cultura.<\/p>\n<div style=\"width: 360px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1537-1\" width=\"360\" height=\"640\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/gazetapernambucana.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_AQNKaFPcNS4Z42nVpaTwgsLLRxcxJKSAadhRX0gsF3eUdPKAVyayIZ2QmQNFPuUkLVKcoEWOg_KYwDw2aLMCnmioG0T28wKyzc_IvtU.mp4?_=1\" \/><a href=\"http:\/\/gazetapernambucana.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_AQNKaFPcNS4Z42nVpaTwgsLLRxcxJKSAadhRX0gsF3eUdPKAVyayIZ2QmQNFPuUkLVKcoEWOg_KYwDw2aLMCnmioG0T28wKyzc_IvtU.mp4\">http:\/\/gazetapernambucana.com\/wp-content\/uploads\/2025\/08\/SnapInsta.to_AQNKaFPcNS4Z42nVpaTwgsLLRxcxJKSAadhRX0gsF3eUdPKAVyayIZ2QmQNFPuUkLVKcoEWOg_KYwDw2aLMCnmioG0T28wKyzc_IvtU.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 Por Fl\u00e1vio Chaves \u2013 Jornalista, poeta, escritor e membro da Academia Pernambucana de Letras. Foi Delegado Federal\/Minc\u00a0 \u2013\u00a0 \u00a0No cora\u00e7\u00e3o do Vale do Catimbau, em Pernambuco, onde a natureza desenha paisagens de tirar o f\u00f4lego e a cultura pulsa em cada canto, nasceu um projeto que est\u00e1 transformando o Sert\u00e3o em refer\u00eancia de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,35,40],"tags":[],"class_list":["post-1537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-https-gazetapernambucana-com-page_id225","category-https-gazetapernambucana-com-page_id218","category-https-gazetapernambucana-com-page_id224"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mar\u00edlia Santos e a Vila Mara do Sert\u00e3o: quando o sonho vira refer\u00eancia no turismo pernambucano. 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